Given our new venue, we presented 1/3 fewer shows this year over last, and yet attendance was way up. We measure attendance in ticket sales plus Sponsor passholders and “Sparklers” receiving half-price tickets. We offer Missionary Sponsorships to local businesses whereby 5 employees receive 1/2 price tickets. This further augments audiences, allowing more locals to attend. Afterglow’s hosting venue keeps precise records; and though we didn’t stage a free “townie” show this year, our ancillary events brought an additional 400 audience members to the attention of the festival. Afterglow has introduced Provincetown, now, to upwards of 70 artists, many of whom have become beloved of locals. Returning Afterglow artists now command bigger sold-out houses, just as the festival mission remains dedicated to presenting new artists and acts never before seen in Provincetown.
Typos happen—I don’t have time or an intern to edit.*
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