Taurus 11° (April 30)


So this will be the last posting of this month. I don’t know why it is I have been so blocked but getting a good eight hours in between now and then will bring me to about ten in any case, maybe twelve, let’s say twelve. I spent a good number of hours now on putting these pieces together, and now I will spend another two hours trying to hang some meat on the bones of this project. I’m still fairly unclear about what I’m doing. Like way. I will have to mold things I already said into paragraphs and work on something about the collective. I suppose we want to talk about all the individual pieces. I am really not sure what to make of it. But we are in process and that is good. I will work steadily over the next two hours and then I will work from around 5-9 and take my coffee upstairs. That is four hours and I will have worked four today as well. So that is eight and yes I’ve spent at least two hours already on this so another ten should do it, five on Saturday and Five on Sunday. The rest of this posting today will consist of the actualy writing I need to draft today, so forgive the double dutying.

Apologies for the delay in getting you something. I know it is later than we would have liked, but, wow, what a weird month. Yesterday was the first day in weeks I didn’t experience constant intense itching, so I’m actually feeling pretty giddy about that. We are of course chatting soon so I look forward to hearing all your news and plotting next courses.

Attached is a Word document and a PDF. The Word doc is the one you want to dig into. The PDF only has a selection of the draft text (thus far) arranged in a suggested order of paragraphs, giving us a rough sense of the visual layout of words. But the Word doc has all the prompts and questions remaining to be answered. You’ll see. FYI: today, Saturday and Sunday are completely cleared for me to work on nothing but this project; and I have big blocks of time each day next week as well. So we should be able to bring this all home now. Happy May Day and see you shortly.

SO…What we have here, below, are various paragraphs, blocks of text, with alternate versions suggested for some, to give us some choice. They are in a basic flow/order but the text blocks are “modular” in the sense that we can combine them in a few different ways, and mix and match for various purposes—website, brand book, press communiqués, etc. I’ve also included some first-person text blocks as we can always go that route, having you bethe voice of the company. (And it’s easy peasy to change voice in every bit of text if we decide to.) In the third-person, I’d like the text to make tribute to your achievement(s), without sounding too overblown. The use of first-person, of course, allows for more warmth. Anyway, you’ll see I’ve flagged [in brackets]things to think about here and there and you weave through. Think about any elements that might be missing, either whole ideas or points to add to existing paragraphs. Also flag any words or turns of phrase for which you might want synonyms or re-phrasing. For instance, I like the word clever, but people think it has a negative connotation. I know it has, in the past, but I think we’re past it, and the word feels, again, fresh to me. We can also borrow sentences from alternate versions of like text boxes, and vice versa. In other words, this process is totally fluid and, with your direction, I will go back and make final draft(s), or completely rewrite, all the words we need! Okay here we go…Brand Book and/or Website Copy:

 The story of —- is that of its influential creator —-, a multi-hyphenate figure—designer, creative director, buyer, brand developer, entrepreneur—who has long made her mark on the international fashion industry. With —-, it is not just a matter of understanding, from her vast experience, what women want to wear; — is determined to create clothing items and accessories she knows women need. Her design philosophy demands a deep dive into each piece, aiming for the kind of full expression of craft, function and aesthetic one expects from powerful architecture, furniture and product design. [Alternate example in First Person]

The story of — is my story. I’m —- and, over several decades, I have been an (I’d like to think) influential multi-hyphenate figure—designer, creative director, buyer, brand developer, entrepreneur—working within the international fashion industry. With —-, it’s not just a matter of understanding, from my experience, what women want to wear, I’m determined create clothing items and accessories I know women need. My design philosophy demands a deep dive into each piece, aiming for a full expression of craft, function and aesthetic, the kind one might expect from powerful architecture, furniture and product design.

[though the next text block naturally follows, we can also segue here in the thematic direction of collaborations and curation and the “collective” you wish to create with others beyond your own collection—in that modular mode I mentioned, you will find a text box of that sort further along in this document]

“I’ve seen any number of labels, over the years, position themselves as a “collections of items,” says —, “but I’ve mostly felt that individual items were never fully developed enough. Take the gilet, the sleeveless coat, for example, or even a simple shirt: my goal is to give each piece more context, to make each shape far richer, using volume, especially, in an interesting way, where creative innovation and comfort always combine.”

How do you see the material structured. We need a catchya opening and some very interesting. We will touch on a few areas in the “opening paragraph” that we will then take up, more in detail, as we move through the text. I have designed the paragraphs to mix and match in a sense, as there are various ways and orders in which blocks of text can attach to one another.

(Oh, and, on this day I went to the window, debating whether or not to light up my life, and on the book of matches was one of those tiny orange harbingers of spring with a single black dot whom I set free and hopefully didn’t kill. I thought it a bit of good luck.)


The following blocks of texs are exceprts from my first year of  Blagues, nos. 201-205  I am reading through all my Blagues, five per day, and posting some samples here. Now, in my sixth year of writing this Blague, but the time I get to my seventh, I will have through all the daily Blagues of my first five years. If that’s confusing I apologize:

There is nothing from that block of five previous posts that warrants placement here today!

To view the original Sabian Symbol themed 2015 Cosmic Blague corresponding to this day: Flashback! The degree pointof the Sabian Symbol may at times be one degree higher than the one listed here. The Blague portrays the starting degree of for this day ( 0°,  for instance), as I typically post in the morning, while the Sabian number corresponds to the end point (1°) of that same 0°-1° period. There are 360  degrees spread over 365/6 days per year—so they nearly, but not exactly, correlate.


Typos happen. I don’t have a proofreader. And I like to just write, post and go!
Copyright 2020 Wheel Atelier Inc. All Rights Reserved.
Get your HAUTE ASTROLOGY 2020 Weekly Horoscope ebooks by Starsky + Cox