Aries 13° (April 2)

A little breakfast bagel from Pavement and then lazy day. I ate leftover Tiki Masala. Spoke with Joel from Symphony about spaces today. It is really cold out still and I don’t feel that motivated so I’m just going to go downstairs again to eat. I’m still being given the silent treatment and I am looking forward to seeing Harrison’s friendly face again. I will just let him order for me. 

Not only were publications writing about us, they also wanted columns and features from Starsky + Cox. Under the auspice of the brand I have contributed to scores of, mainly Condé Nast, publications worldwide, as well as to Elle, Marie Claire and Cosmopolitan. I created regular horoscope columns for Allure, Vogue (France), Bolero (Switzerland), Star, Image (Ireland), Glamour (Germany) Style.com, and, most notably (and, you might say, ironically) The Daily Beast. It was always part of my marketing strategy to have a presence in print in countries where we had sold foreign rights to our books, in particular, and to make a splash with live appearances and staged events, often with stylish brand-partners, exclusively at top designer shops in major American, UK and European cities, which would appeal to the fashionisti and some famous faces on our guestlists whose attendance would prove to be PR gold.

As you peruse the press quotes I’ve provided, you’ll notice the jet-setting “fashion insiders” angle of course. Then there is the frank, forthright “sexpertise” hook associated with the books and brand—sex does sell. Still, at the core of the brand, and what comes through in the press praise, is that my work is serious metaphysical business; yes, it can be fun, but it is never frivolous. And what really sets my astrological writing apart is the fact that I combine the cosmic with the chic, and the comical, and the erotic, and even with literary and social criticism, linguistics and pop culture. This is what makes the work inimitable. Just as the brand itself is aspirational, the authorship residing in a rarified world inhabited by some proverbial in-crowd, the books launched at lofty designer shops and swank hotels, so too does the style and content of the writing dangle itself aloft, daring readers to digest some intricate ideas, despite any  sugarcoating on my part, inspiring them to new heights (and depths) of understanding the subject of astrology as a means of better understanding themselves and those around them. 

Typos happen. I don’t have a proofreader. And I like to just write, post and go! Copyright 2022 Wheel Atelier Inc. All Rights Reserved.