Scorpio 13° (November 6)
Started cleaning up and was all set to get a lot of tidying done. I realized I had to renew my license which I thought could happen all on line. Nope. Off I went for a forty-five minute drive to the RMV. Ah well: best laid plans, etc. Anyway, it was a forced slow down. And it being election day I knew I had to pace myself in any case. It was a good day election-wise in the end which was good. We just need to find a way to get rid of the orange menance without his killing us all. I swear, I think about that scene where Cerse (sp?) Lannister blows everybody up. Nathalie Dormer’s performance in that haunts me as it is. Just a few days before we head of to London and I really am suffused with inspiration. I am letting the spiritual energy of what I’m calling The Gift to inspire all I’m doing. I look so forward to the uptick in directionality that I feel will now accompany our pursuits. From my mouth to the gods’ ears. Though it does require effort I my part.
I do need to take a bit of a sharp turn if for no other reason than to send a message to myself that I am making marked change. Between now and the end of the year we need to focus on the Z money and being clever; and I have to get my publishing mojo into gear. I do think the next first step is to do rewrite of the proposal, to get it into good shape; and to leave it in someone’s capable hands. We have to get our social media moving in any case. So having widgets is always a good way. And we now have a green light on promoting the books, something I’ll do with increasing zeal as I get the show on its feet.
Oh well I have another block of text I need writing for an upcoming grant application; so once again I’m doing a bit of doulbe duty. You like these glimpses into my world, anyway, right?
Ours is a thoughtfully crafted marketing plan with savvy strategies for public relations and both social media and print promotion. In addition to listing shows and ticket links, the Afterglow Festival website features a concierge service promoting Provincetown’s restaurants and lounges, hotels and inns, shops and services, the arts and events. Our surgical PR-marketing efforts have secured highly visible TV, radio and print coverage. (PBS WGBH, Boston Globe, Boston Herald, others) Besides editorial, broadcast, we utilize promotional events, print posters and postcards, proliferate e-blasts, newsletters, web campaigns, and employ social and other new media. We also use vehicle advertising, and launch successful yearly direct-mail campaigns. We cross-promote with Dixon Place, LaMama and The Public Theater in NYC; and with The American Repertory Theater in Cambridge; and UnCabaret in L.A. Our frequent presence in NYC and Boston, donating time and energy in-kind to Afterglow, has been a large part of our receiving press coverage in those markets, in particular.
Our focus is always on revisitation and are proud of the fact that many regular festival goers return year on year. In fact there is a community of well-healed supporters who not only donate to the festival, but attend each year (on sponsor passes) and make “Afterglow week” in September their yearly pilgrimage to Provincetown. Eight-five percent of our full audience comes from off-Cape Cod. We print programs touting our sponsors, but fail to afford advertising. Our celebrated branding includes a classy, bold logo, identity and collateral and eye-catching posters. We hope advertising will be a new line of offense; with support from PR, shifting more to the national and international level. The impact of local coverage is arguable, while social media among local people and businesses is impactful. We launched a Playbill-Instagram initiative, via a photoblog led by our participating artists.
To view the original Sabian Symbol themed 2015 Blague corresponding to this day: Flashback! The degree of the Sabian Symbol may be higher than the one listed here as the symbols cluminate in the next degree. There are 360 degrees spread over 365 days.
Typos happen—I don’t have time or an intern to edit.*
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